Are you a local Columbus business looking to maximize your exposure and increase your leads? Our pay-per-click (PPC) marketing services in Columbus can do just that.
Not only can we assist you in maximizing your ROI, but we can help your company get noticed by the right people. Come find out how we differ from other Columbus, Ohio pay-per-click agencies and all we can do for your business.
Why You Should Invest in Our Columbus PPC Marketing Services
We Create Custom Pay-Per-Click Strategies
We understand that no two companies are the same, no matter how similar they may be, which is why we create custom PPC strategies every month for our clients.
As part of our pay-per-click marketing services, each strategy is designed around your company’s specific goals, which allows us to ensure we are continuously providing fresh content and analyzing best practices for your individual business.
We Focus on Improving Your Overall Leads
Our main goal as a Columbus PPC company is to get you results that translate into new business. We focus on improving your overall leads so your business can expand and draw new customers into your sales pipeline.
Through strategic design, marketing, and management skills, our goal is to increase overall leads, sales and cost/per lead as a way to measure our successes!
We Create Custom Landing Pages
An important component of PPC management is the specific page you send your desired customer to once they click on your ad.
At Sixth City Marketing, we craft custom landing pages that are designed to convert at a higher percentage than a traditional page on your website.
By utilizing A/B testing, a variety of calls to action, phone tracking, and more, we ensure that the landing pages we use as part of your PPC campaign can bring you results.
Within our Columbus PPC services, we utilize a wide range of platforms that allow us to further customize campaigns and help get your ads in front of your target audiences.
Expanded Reach and Targeting
Our PPC management expertise extends to:
- Google and Bing Ads
- Social media platforms, including:
Working with these platforms allows us to focus on your ideal audience and location, and manage your set monthly budget.
We Provide Monthly Progress Updates
One of the best parts of working with our Columbus PPC management company is that we send you a comprehensive report summary every month updating you on the progress of your PPC campaign(s). This includes analytics for both your social media and search engine platforms. Through Google Analytics and Facebook Ads Manager, we are able to set up goal tracking to receive detailed breakdowns on our PPC marketing successes.
Our reports are short and to the point, making them easy for you to review so you can quickly understand the work we are doing and how your numbers change from month to month.
You Have Time to Focus on Your Business
One of the best things about investing in our pay-per-click management services is that you are then free of having to manage your whole campaign! This gives you more time to focus on your business, the sales process, and everything else.
We will always keep you in the loop when it comes to things going on within the campaign, but we will also do all the housekeeping tasks in-house that are a part of just our general maintenance for all our clients.
Industries That Can Benefit from PPC Marketing
Over the years, we have helped businesses of all kinds reach their marketing and sales goals with our dedicated pay-per-click marketing services. Here are a few industries we’re skilled at assisting:
Your Questions About PPC Management, Answered!
We understand that when you are deciding whether to invest in an agency to manage your paid advertising you may have some additional questions on PPC, our process, and more. Here are some frequently asked questions we receive:
- What Is PPC Management?
Pay-per-click marketing is the process of advertisers paying a small fee each time their ad is clicked on by a searcher. Managing your campaigns includes overseeing your ad spend.
- How Does PPC Advertising Work?
In a typical PPC campaign:
- A user initiates a search on the search engine
- Google launches an ad auction which compiles relevant ads and their quality scores
- To assign rank, the ad bid and quality is examined
- Google displays the ads with highest rank at the top of the page
- Google will also calculate your cost-per-click (CPC) based on your quality score
- How do you track results? Can I see ROI data?
We track the success of the ads we run based off of your goals and the premise of the campaign, whether it’s from form submissions, phone calls, downloads, or anything else. With web leads and phone calls, we are able to work with you to match up leads we acquired with your closed sales.
- Will I be able to track success throughout the campaign?
Yes, through access to the ads interface and your Google Analytics account, you can see conversion data, cost per click, and more. We will always be transparent throughout the campaign as well through monthly reports to highlight how the campaign is going.
- How often do you update ads and landing pages?
This will all depend on data we see throughout the campaign and will also be based on working with you to see the quality of the leads you get. For instance, if certain ads are doing well, we may consider expanding out. Also, if we see a landing page that isn’t converting, we assess our options for improvement.
- What aspects do you look at when it comes to competitors?
We analyze a variety of factors such as keywords, landing pages, budget, and more to see how we can ensure that your campaign can excel against the competition in your industry.
- Will I be able to change my budget?
Sure! If there is ever a time that you wish to either increase or decrease your budget, we can make the changes accordingly in a timely fashion.
- What Is a Quality Score?
This is Google’s rating for relevance of both keywords and the ad. Your quality score depends on:
- Click through rate
- Relevance of each keyword to the ad group
- Quality of landing page
- Relevance of ad text
- History with running ads
A higher quality score means lower ad costs and higher ad ranking.
- Can You Incorporate PPC with Other Digital Marketing Services?
Yes! To take your online marketing efforts to the next level, we would be happy to work on search engine optimization, social media marketing campaigns, email campaigns and more
Why You Should Invest in Pay-Per-Click Management
With our PPC management services, we can identify which platforms are the best to invest your budget in to ensure you are reaching your target audience.
We can help guide you through the PPC process by examining your various options and who you want to reach, and then, together, we can create a customized plan to fit you and your company’s goals.
Key benefits of working with our Columbus PPC advertising company are:
- We have 25+ collective years of experience working in digital marketing
- We will provide you with quality and personalized services
- We are local – Sixth City has offices in Cleveland and Columbus, serving clients all over the Midwest
- We are a full-service agency that provides SEO, PPC, social media, email marketing, web design and development, and more!
Our Additional Columbus Services
Outside of PPC marketing for your Columbus-area business, we would also love to help you with your other digital marketing needs, such as:
- Search engine optimization (SEO)
- Local, national, technical SEO, and more
- Website design and development
- Including WordPress
- Social media, HubSpot management, consulting, and other services
Not Sure Where to Start? Contact Our Columbus PPC Team Today!
Are you ready to get new business and increase your exposure? Contact our Columbus PPC marketing experts today to get started on your path to success.
Our Columbus Location
35 E Gay St., #324,
Columbus, OH 43215