Most of us were taught early on to not judge a book by its cover, but when it comes to your website – how it’s designed, how it functions, and more – some may beg to differ.
And if you have been debating whether or not you should take the plunge into redesigning your website, here are some statistics that may encourage you to do so:
- 90% of people have left a website because it was badly designed (HubSpot)
- It only takes an average of 0.05 seconds for users to form an opinion of a website (Taylor & Francis Online)
- Factors that contributed to the reasons businesses have redesigned their websites included low conversion rate, high bounce rate, poor user experience, non-responsiveness, being outdated, and not being SEO-friendly, according to GoodFirms
- Over 70% of people have abandoned their shopping cart due to bad user experience (DigitalRiver/Fireclick)
- 93% of people have left a website because it didn’t display properly on their device (HubSpot)
- Users were 90% more likely to keep shopping on a website with good user experience (Topal)
- 75% of users have admitted to correlating a company’s credibility with their website design, based off research conducted at Stanford
- Around 88% of people are less likely to return to a website after a bad experience (Invision App)
- 93% of people have left a website because it didn’t load fast enough (HubSpot)
- According to Google, if your content takes up to 10 seconds to load, your bounce rate is likely around 123%
- According to Entrepreneur, the colors on your website can even affect your conversion rate, with the least effective colors for conversion being brown and orange – and yet, the majority of our office are still Cleveland Browns fans
- Besides slow loading, other reasons visitors have left websites include non-responsive design (73.1%), bad navigation (61.5%), outdated design (38.5%), and more, as indicated by research from GoodFirms
Not Convinced? Check Out These Statistics from Our Own Work
Here are some of our own case studies from former and current clients who we have helped with website design and design for conversion:
- Strategic web design and digital marketing with a focus on increasing leads helped University Commons improve conversions by 90%
- By making design for conversion changes to their website, in a year over year comparison, Shini USA saw leads improved monthly by 129%
- With a website redesign and an SEO campaign, monthly leads improved by 314% for TYKMA Electrox
As you can see from our own statistics, the best website redesign projects have produced great results with the help of search engine optimization marketing.
Check Out More Website Design and Development Related Articles
- Top 5 Website Design Trends for 2020
- 8 Things to Check After a Website Redesign
- SEO Tips When Building a Website
- Why Traffic and Rankings Drop After a Redesign
