Top Marketing Tools You Need for 2022

The new year will be here before we know it, and that means you’re likely re-evaluating aspects of your marketing efforts. To help with the various strategies you want to implement, consider investing in or using some of these tools:

35+ Must-Have Digital Marketing Tools

For SEO

Content Writing
- AnswerThePublic – Find topics people are searching for
- Grammarly – Write better content and monitor editing
- Google Trends – See terms trending based on time and location

Link building
- Moz – Best tool for competitor backlink research
- Ahrefs – Great for monitoring new/lost backlinks

Keyword tracking
- SE Ranking – Our chosen tracking service, variety of features
  - Alternatives: ProRankTracker, AccuRanker
Local SEO
- Local Falcon – Grid display keyword tracker based on zip codes
  - Alternative: Whitespark
- Yext – Local citation management platform
- BrightLocal – Platform with an array of local tools
- GS Location Changer – Browser extension to change local search results
- GMB Scanner – Browser extension to help identify spam listings on Google Maps

For Technical Issues

Ryte – Created to help assess user experience
Google Search Console – Free Google tool that can point out 404s and other site issues
Screaming Frog – Software that crawls your site for various aspects
PageSpeed Insights – Another free Google tool that grades your site’s load time
BrowserStack – Allows you to view your website across different devices and browsers to check compatibility

For Pay Per Click

SharpSpring – Tool for bundling campaigns on multiple platforms
Google Keyword Planner – View average search volume and pricing of various terms
SpyFu – Highly rated tool that allows you to view details on competitor campaigns
LeadSync – Allows you to receive email notifications for Facebook Ads campaigns
Unbounce – Custom landing page creation site for paid campaigns

For Social Media

Iconosqaure – Well-rounded social media analytics and reporting tool
Buffer – Our recommended social media scheduling platform
- Alternative: Hootsuite
BuzzSumo – Search article engagement on social sites based on keywords

For Branding/Graphic Design

Canva – Tool to create various graphics for your website or social media
- Alternative: Piktochart
Coolors – Helps you create/find pleasing color schemes
Photopea – Free software similar to Photoshop

For Public Relations

Muck Rack – Allows you to search for different writers, articles, and outlets
Help a Reporter Out – HARO is a free service that emails you media inquiries from a variety of sources
- Alternatives: Qwoted, Terkel

For Everything or Anything Else

Google Analytics – Free Google software that tracks visitors, goal completions, and much more
Zapier – Great automation tool that connects different services to work together through API connection
CallRail – Software that tracks phone calls by source and can also record conversations