Top Marketing Tools You Need for 2022

The new year will be here before we know it, and that means you’re likely re-evaluating aspects of your marketing efforts. To help with the various strategies you want to implement, consider investing in or using some of these tools:

35+ Must-Have Digital Marketing Tools



  • Content Writing
  • Link building
    • Moz – Best tool for competitor backlink research
    • Ahrefs – Great for monitoring new/lost backlinks

For Technical Issues

  • Ryte – Created to help assess user experience
  • Google Search Console – Free Google tool that can point out 404s and other site issues
  • Screaming Frog – Software that crawls your site for various aspects
  • PageSpeed Insights – Another free Google tool that grades your site’s load time
  • BrowserStack – Allows you to view your website across different devices and browsers to check compatibility

For Pay Per Click

  • SharpSpring – Tool for bundling campaigns on multiple platforms
  • Google Keyword Planner – View average search volume and pricing of various terms
  • SpyFu – Highly rated tool that allows you to view details on competitor campaigns
  • LeadSync – Allows you to receive email notifications for Facebook Ads campaigns
  • Unbounce – Custom landing page creation site for paid campaigns

For Social Media

  • Iconosqaure – Well-rounded social media analytics and reporting tool
  • Buffer – Our recommended social media scheduling platform
  • BuzzSumo – Search article engagement on social sites based on keywords

For Branding/Graphic Design

  • Canva – Tool to create various graphics for your website or social media
  • Coolors – Helps you create/find pleasing color schemes
  • Photopea Free software similar to Photoshop

For Public Relations

  • Muck Rack – Allows you to search for different writers, articles, and outlets
  • Help a Reporter Out – HARO is a free service that emails you media inquiries from a variety of sources

For Everything or Anything Else

  • Google Analytics – Free Google software that tracks visitors, goal completions, and much more
  • Zapier – Great automation tool that connects different services to work together through API connection
  • CallRail – Software that tracks phone calls by source and can also record conversations

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