Link building is known to be one of the hardest parts of SEO, as it takes a lot of time and creative thinking to consistently gain new links to your site.
If you are scratching your head on what new things you could be doing after you believe you have done it all, our list of some out-of-the-box ideas will help.
4 Different Tactics to Try
1. Unlinked Mentions
When was the last time you looked for your brand mentions online? Seeing where your company or employees have been featured online is a great way to acquire new backlinks.
You can use tools such as Ahrefs to look for them, or just search your brand on Google and use the tools to set a timeframe to narrow your search from the last time you checked, and manually view the results.
2. Broken Links
Do you ever wonder how some of your competitors have such good backlinks from great sources? Well, have you considered seeing if any of their older links are now dead, and need to be updated? A great way to find new link opportunities is to see what sites have broken links, giving yourself an opportunity to step in and offer them relatable content to link to.
Screaming Frog offers a way to do this in their platform, but you can also search lost links in Moz’s Link Explorer too or search on sites you want to get links from using a dead link checker.
(P.S. If you are a photographer, looking for places that are using your photos without credit can also apply!)
3. Local Resources
You may not know that many local neighborhood, city, and county websites have local resources pages that were built in order to help the community. And if you are a local B2C company, you are likely someone they would want to include! Try looking on these local sites to see if they have resources pages that make sense for your industry.
Also, other local sites, such as libraries, might have them as well!
4. University Resources
Similar to looking for local resource pages, you can also take it a step further and see what colleges and universities have resource pages for specific majors related to your industry.
Additionally, you can cut down the hours of long research that this could take by using Google’s advanced search to narrow down what terms the page needs to include, and be sure to put .edu in the “site or domain” field.