Are you looking to learn what SEO is and how it works? Well, you’ve come to the right blog post.
If you have just started getting into marketing, you have probably heard the term “SEO” a few times, but not fully understanding what it means can be frustrating. Don’t worry, though, our simple breakdown is here to help!
Search Engine Optimization
SEO is an acronym for search engine optimization, and can best be summed up as the process of enhancing your brand’s online presence to gain organic (AKA, non-paid or referral) traffic to your website to help increase inbound leads.
There are many different ways to perform SEO, and a few popular methods include:
- Content writing
- Link building
- Keyword optimization
- Website optimization
How Does SEO Work?
Say you write some new content for a key page on your site and incorporate relevant keywords, headers, and photos into it. When it’s added to your site, the newly optimized page is basically telling search engines, “Hey, take a look at my new page!” When the search engine algorithms notice you’ve optimized your page well, they will reward your good SEO efforts by boosting where you appear in searches.
In short, SEO works by telling search engines to rank your website higher based off of the optimization work that you do. By implementing proven tactics, such as the ones mentioned above, you can give your site and your business a significant boost, putting your services in front of the people who need them.
Want to Learn More About SEO?
If you want to learn more about search engine optimization, check out these related blog posts:
- The ABCs of SEO
- Recognizing Harmful Black Hat SEO Tactics and How to Avoid Them
- How to Really Tell Where You Rank in Search Engines
- When Is the Last Time You Had Your Website Evaluated?
If you have any other questions about SEO or how it works, be sure to reach out. We’re ready to help!