Are you looking to step up your link building game? While there are various methods of link building out there, such as guest posting, directory submissions, and more, there is one easy trick for finding link opportunities that requires minimal effort – unlinked brand mentions.
Finding Unlinked Mentions
Unlinked brand mentions are about as straight forward as they sound. They are instances of your business being mentioned in articles, blog posts, and in other sources all across the internet without an accompanying link to your website.
To find unlinked mentions through Google, you can do an exact phrase search by putting quotation marks around your website URL and/or brand name in the search bar:
You will then see all the places on the web that you have been mentioned. Most of these results will be places you are probably already linked, however, there may be some hidden diamonds in the rough!
Other Ways to Find Unlinked Mentions
If you are looking for a quicker way to find unlinked brand mentions, there are a variety of paid tools, such as Ahrefs and SEMRush, that can do the work for you.
What to Do Once You’ve Found Unlinked Mentions
Once you have targeted various sources with unlinked mentions, all you need to do is then reach out to either the author of the article, the editor, or the webmaster, and ask for a link – it’s that simple.
Now, here is the tricky part. You may need to prepare for some rejection, because some websites may refuse you the link. And if that happens, you could always see if they would be interested in a guest post or some similar content that can help you get a backlink from their website.
Why Getting More Backlinks to Your Website Is Important
Google values websites that do their due diligence in maintaining a healthy web presence. Not only does website health include keeping content fresh and updated, but it also includes doing your part to get linked from other websites.
Having more quality links will help Google see your website’s value. If you have never performed link building before, we recommend starting off with some competitor analysis to scope out what businesses like yours are doing on the web.
Be Warned! The Secret Dangers of Link Building
Link building can be a very tedious task, and since it has great rewards when it comes to SEO you may be tempted to look for shortcuts to get more links to your website.
Sadly, search engines like Google have caught onto the black hat methods of SEO, including paying for links and getting links from spammy submission sites. So be sure to make your link building efforts clean and unique to avoid getting reprimanded for shady tactics.
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