Google has launched their latest feature for Google Business Profiles that allows businesses to set up responses to frequently asked questions from customers. Although there hasn’t been an official announcement made by Google, the newest feature has been confirmed by this Google help page, according to Search Engine Journal.
Ultimately, what this feature does is allows you to set up questions for potential customers to see when they message your business through Google Business Profile, similar to a chatbot. Continue reading to learn how to implement this newest feature and the ways this will affect your business.
Steps to Follow to Get Started
If you find your business receiving the same types of questions from numerous customers via chatbot, this is a great opportunity for your business to implement FAQs to save you time and to better communicate with your customers in an efficient manner.
If you’re interested in setting up this feature on your profile but are unsure how, all you need to do is just follow a few steps.
The steps to follow to enable automated FAQs for your Google Business Profile include:
- First, on a web browser start by searching for “my business” in Google
- Second, you’ll want to click “customers” and then “messages”
- Click “menu”, and then “message settings”
- Lastly, “manage frequently asked questions” and click “+Add a question”
From there you are able to add up to ten questions with a max of 40 characters per question. Responses on the other hand can include up to 500 characters. The best part of this feature is that the responses have the power to send automatically based on the question asked, which saves you and customers a lot of time.
What Does This Mean For Your Business?
SEO professional, Stefan Somborac made the discovery just a few weeks ago sharing the news on Twitter as pictured below.
As shown above, he expressed in his post how this gives businesses the opportunity to increase the number of visitors to their site and drive in new potential customers. To make this happen, it would be a good idea to include links in responses to FAQs and direct customers to in-depth content on your site from the FAQs that answer any questions they might have. As a result, this will get users off Google and instead, on your website.