SEO for Grad Schools to Get More Students

How We Approach Grad School SEO

Just like every business is different, we know that is the same case for college programs. Different majors, requirements, benefits, and more are all taken into consideration when we craft your unique SEO strategy by scratch.

And given we have worked with a number of different schools over the years, we have learned what tactics can really show results. Here are some of the methods we have used and can likely expect to be included in your strategy:

Blog post writing

Having detailed blog posts for your graduate programs can help you reach a whole new set of users online who are searching for topics related to your offerings. We have the ability to create a blog, and write long-form content to go after long-tail keywords related to your campaign.

Competitor research and analysis

We will examine different aspects of your competitors’ marketing efforts, from content, backlinks, to even website speed, can all of these aspects can provide valuable insights on how we can improve your site.

Content writing and optimization

One of the main ways we help is by optimizing your current program pages, as well as writing new landing pages that will target your core offerings. Our writing team incorporates the keywords we identify as most important to improving your rankings.

Conversion Optimization Changes

Having potential grad students find your website is one thing, but having them convert by filling out a contact or application form is a whole other matter. With design for conversion, we can make strategic updates to your page layouts to help facilitate a higher conversion rate.

Keyword research and analysis

As we’ve mentioned, we will incorporate keywords into site content to help increase rankings. But first, we go through a process of identifying the best terms that are worth targeting based on monthly traffic predictions, competition, and your feedback.

Link building and tracking

When more quality websites link to your pages, the more authority they can have in the eyes of search engines. And we’ve seen proven success in our clients keyword positions when we do dedicated link building.

Article Pitching and Outreach

A form of link building we have also had success with is having articles published on other sites that link back to yours. We handle every step of the process, such as pitching our ideas to publishers and writing the content, to allow you to focus on other important internal matters.

Local optimization updates

Non-online programs will have a primary focus on getting more students from their local area, which requires a local SEO strategy. To help you rank in specific cities and areas, we can apply a unique set of local tactics to help improve local rankings.

Technical analyzation and adjustments

A lot of marketers do not know that there are some things that are behind the scenes of your website that could be holding it back from success. This can be 404 pages, redundant redirects, large images, and more.