Drive New Patients to Your Site with Pay Per Click
Companies in every industry can benefit from the flexibility and complete targeting that pay-per-click services can provide, and that is no different for those who are in the medical field and healthcare sector.
From text to video to much in-between, there are various ways advertising online can help bring your business the uptick of potential patients you desire through the work of medical PPC services.
“John Sammon at Sixth City Marketing is the “go to guy” for SEO and PPC! John’s always been available when I have had healthcare marketing questions and he provides good insight on areas I may not have considered. I don’t ever fill out these, but John Sammon is just that good!” – Michael Buser, Teleradiology Consultants, LLC
Best Paid Channels for Medical Centers and Healthcare Providers
- Google – As the most popular search engine, every day millions of users open Google to research their next potential practitioner, nearby urgent care centers, and assorted healthcare providers. Having ads on Google will put you front and center in the eyes of your potential new clients.
- Bing – Internet users over the age of 55 have been identified to be the top group of Bing searchers, meaning that it is a great outlet to run specific campaigns on to target that unique group.
- Facebook – Just as people use search engines, they are also turning to social media sites such as Facebook to interact with their trusted peers. Displaying ads as they check in on loved ones is a great way to get your brand noticed.
- YouTube – With testimonials from current patients, stories on how your care helped a family in need, and even behind-the-scenes looks at your facility, video can be a great way to advertise your company online.
How We Approach Healthcare PPC Campaigns
When you decide to partner with our medical PPC experts, you will receive our utmost care and attention to your campaigns, including through the following approaches:
Competitor Analysis
One of the first things we do when you team up with our PPC agency is take a close look at your competition, either local or national depending on your business, and assess what parts of our strategy will be pertinent in getting you leads.
Keyword Research
We will work closely with you and anyone else on your team you want to be involved to create a list of terms you’d like to target based on various factors such as search volume, competitiveness, price per click, and more.
Unique Landing Pages
Since we also have design experts on our staff, we are also able to design you landing pages that can accompany your ads. These pages will reflect your brand but also encompass design for conversion tactics that many websites neglect.
Competitive Copy
On both your ads that display to users and your landing pages that we send them to, we use our knowledge from competitor research alongside language from your website to craft copy that will push users to click on your ads and convert.
Detail Planning
From ensuring that your ads only run during the most optimum times to making sure that your monthly budget is met and managed, we do a great deal of planning to help your campaign be on schedule and succeed.
Tailored Management
Since every campaign we run is different, whether in terms of its ad type, the company’s goals, or other factors, we have a set of different management tasks that we perform that will keep your campaigns in the best shape.
Dedicated Support
Alongside being in contact with our in-house PPC team, you will also have an account manager working closely with you for all communications. Building strong client relationships is a key goal at our agency.
Telehealth’s Unique Advantage for PPC
With the digital world soaring as more and more people turn to virtual check-ups or initial appointments, your website could benefit from unique campaigns targeting these terms that promote your telehealth abilities.
Headquartered in Cleveland with Clients Nationwide
Why Should You Choose Sixth City Marketing?
Sixth City Marketing has offices in the Midwest, including in Cleveland, Columbus, Indianapolis, and Pittsburgh, but we would be happy to assist your business no matter where you are located.
And since opening our doors in 2010, we have helped businesses in a large variety of industries. So no matter your niche in the healthcare sector, we can help you get more leads online through our efforts. It will always be our goal to get your business results.
“We called on Sixth City as well as a number of other company’s to make a proposal for a new look, and a better run WordPress website for the Lake County Health District. They were low pressure, more problem solving, and step up where we needed, but also let us do things that we needed. In the end our new look is a very functional well branded site, and they were professional, knowledgeable, and precise with their help in our website build. We went through all of our own content, and up our game as well. So we are pretty pleased with the result.” – Lake County Health District
Grow Your Medical Practice with Our Team
Inquire About Healthcare PPC Services Today
Allow our team to give your current PPC campaign an evaluation, or chat with our expert team about your hopes and goals on what you want to accomplish through our PPC marketing for medical companies. Get in touch today.
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