Detroit SEO and Digital Marketing

Dedicated SEO Marketing Services That Will Boost Your Business

We are Sixth City Marketing and we can help you grow your revenue through search engine optimization, or SEO, alongside our digital marketing services. Our approach to generating more revenue is to evaluate your goals, target audience, and targeted geographic location and prescribe a custom strategy for your business.

Additionally, our approach to SEO centers on:

• Showing your business ROI
• Achievable milestones set at the beginning of the campaign
• And other meaningful metrics outlined below

Sixth City’s Approach to Detroit SEO and Digital Marketing

This brief overview of our process to SEO for businesses will help you understand how we do our job for your company:

1. Research – From analyzing the terms you wish to rank for to seeing what types of strategies your competitors are implementing, we do thorough research that helps us craft a custom strategy.
2. Content – We will optimize the content on your site by adding in keywords, metadata, images, video, and various other aspects that will signal to search engines that your page should rank for your desired terms.
3. Links – One of the best ways to help your website gain trust in the eyes of search engines and your audience is building strong backlinks to your website’s pages that prove your authority in your industry.
4. Usability – Strategic updates to your website and its structure can help your pages have a better user experience that will enable visitors to convert at a higher rate.
5. Measurement – As we mentioned earlier, we will measure the success of our work in various ways and will send you a report on a monthly basis that breaks down key information on the state of your campaign.

SEO Strategy We Provide

Our Detroit serving SEO firm will be putting together the perfect variety of services to help your business grow. SEO services we offer at Sixth City include:

Keyword optimization – Our team will work with you to determine which terms your business wants to rank for and drives protentional clients to your site generating new leads. We then include those specific terms throughout your site’s content and throughout the campaign, we monitor your search engine results position and make necessary changes.

Content writing – As mentioned above, keywords should be included throughout your content aimed toward improving your site’s positioning and attracting leads to your site. Search engines crawl the different pages on your site and read the content to get a better understanding of your services, products, location, and more.

Competitor research – It’s essential in identifying who your competitors are and evaluating their strengths and weaknesses to have a better understanding of where your business stands in comparison to other businesses in your industry, locally or nationally. Our team conducts research on competitors’ websites, keywords, content, backlinks, and more to see what our business can do to boost your online presence in comparison to competitors.

Blog creation –Dedicating an area on your site for blog posts can increase the potential for more traffic and visitors to your site who are searching for relevant topics to your company. For example, a landscaping business could write about topics such as “when is the best time to plant new trees” which then can attract potential customers wanting to learn more about the topic who may decide to invest in landscaping services.

Link building – We have the experience of helping businesses increase the number of quality backlinks to their site from other websites relevant to their unique industry type. Link building can be achieved through guest writing, directories, and many more.

Spam fighting – For locally focused businesses, our team handles competitors abusing Google Maps by reporting it to Google to help improve your chances of ranking higher among competitors.

Why Invest in SEO?

It’s crucial to have a strong online presence in today’s world to get recognized by potential customers. If you think about it, many people use the internet daily for many reasons, it’s safe to say that the users your business wants to target are doing the same.

When potential customers are conducting searches for your services or products, through our SEO efforts we can ensure your website ranks well on search engines for specific keywords related to your business.

Each of our clients are assigned their own strategist and account manager who will conduct meetings and share monthly reports to showcase new leads and other important metrics.

Our Detroit SEO services are quantifiable, meaning you are able to tell exactly how many people are being drawn to your site and how many ultimately reach out, make purchases, or contact you for business.

What Are the Different SEO Types

Through a variety of SEO types, we can help your business generate more leads from search engines. The different SEO types we offer and specialize in include:

• On-page SEO– This refers to optimizing pages directly within your own website in order to improve your business’s position in the search engines. To sum it up, this includes all measures taken internally on your site such as improving title tags or reworking content.
• Off-page SEO– However, off-page SEO is all measures taken behind the scenes of your site. This is everything done externally to improve your rankings within search engines.
• Local SEO– Through local SEO services such as local link building, map spam submissions, and many more we’re able to help your local-serving business reach the intended audience and location. Also creating and updating a Google Business Profile including information about your business will help become recognized by targeted customers.
• Technical SEO– To help improve organic rankings on search engines, technical SEO is focused on the back-end structure of a site. This refers to optimization efforts for various features on the site’s structure and server that help your site appear in better shape to search engines. There are many factors to look out for when working on technical SEO such as a slow page load time, bad coding practices, and omitted metadata. These can all be factors in hurting your current efforts, all factors we can assess and correct.

Common SEO Questions

How long does SEO take?

SEO is playing the long game. There are “cheat codes” or cookie-cutter approaches that may produce fleeting results, but it’s important to note that Google can and will penalize those who take shortcuts and try to beat the system. Worthwhile SEO builds value over time through strategic approaches.

Can I do both SEO and PPC?

Sure! SEO and pay per click are quite different, and would not interfere with one another if used at the same time. If you are interested, we would be happy to help you with paid advertising as well.

Do just national businesses need SEO?

No matter if you are a large B2B tech company, or a smaller B2C gym franchise, we can help. Businesses of all sizes can benefit from SEO and our tactics.