As a local business or franchise, in order to reach your ideal customer, it takes more than just a little bit of marketing here and there. You require a special set of search engine optimization tactics to help improve your online presence locally. Welcome to local SEO.
What Is Local SEO?
Local search engine optimization is a set of strategies implemented for businesses that serve customers or other companies in a set region, all designed to help them gain better visibility online and get more leads.
“The team at Sixth City was so wonderful to work with! They helped our bar and restaurant set and surpass SEO goals and develop a better marketing plan for our business. They’re incredibly responsive and helped us understand the importance of SEO for our business.” – Tristen Phipps, Eclipse Company Store
What Services Are Included in Local SEO Campaigns?
Here are just a few strategies that are normally implemented for businesses that invest in local SEO:
- Google Business Profile optimization
- Local link building
- Landing page creation
- Local citation management
- Google Maps monitoring
- Review marketing
- Schema implementation
- Page speed testing
- Design for conversion
- Mobile optimization
- Internal linking
- Metadata analysis
Local SEO Frequently Asked Questions
We are often asked various questions during our free strategy sessions, and to help you understand local marketing and our process better, here are a few answers.
How Will Local SEO Help My Business?
The goal of local SEO marketing is to assist you in getting clicks from people making searches such as “plumbers near me” or “local plumber,” for example. Through us making changes to your website’s keywords, content, your local citations, and more, we help you rank better for those queries, leading to more business.
How Do You Track Results from Your Efforts?
We use different sets of tools, such as Google Analytics and keyword tracking software, to set up goals for conversions on your website, phone calls, keyword position changes, and more. However, we emphasize the leads you acquire that turn into customers or purchases on your site to match ROI data from the work we do.
How Is SEO Different from PPC?
Search engine optimization is the natural, free way to obtain visitors to your website who will likely become customers, while pay per click is a paid form of online advertising that allows you to pay for your top position on search engines and placement on social media sites based on how many clicks you receive on your ads. PPC also allows you to pay for unique targeting that SEO can only gain through the value of the work.
What Makes Us Different
You Won’t Find a Local SEO Team Quite Like Ours
Sixth City Marketing is not your average digital marketing agency. We are a close-knit team of marketing professionals who have a passion to help businesses grow through digital marketing. Every strategy we make is completely custom – there are no cookie-cutter packages here. And our entire team is in-house, providing you the utmost quality.
Headquartered in Cleveland, with offices in Columbus, Indianapolis, and Pittsburgh, we are able to serve you no matter your location.
“Sixth City Marketing has provided consulting, SEO and many other services to National Church Residences. The team has excellent advice and is very easy to work with.” – Karen Twinem, National Church Residences
Other Industries We Have Helped
There are a wide array of businesses that could benefit from local marketing, such as:
Work with Our Local SEO Agency
Allow our team of search engine optimization experts for local businesses take your online presence to the next level through our customized approach. Contact us today to get started.
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