Marketing your home building business online can be hard, since it can include managing several locations, dealing with competition, and tracking all your efforts. So it is understandable that you might seek out a digital marketing agency to help carry the weight.

Hi, we’re Sixth City Marketing, a full-service SEO, PPC, and web design firm that can help you take your business to new heights with customized marketing for new home builders.

“John and his team at Sixth City are smart, passionate, and friendly. A great team to collaborate with!” – Will Duderstadt, M/I Homes

Digital Marketing and SEO Catered to Your Needs

Depending on where you are in terms of your home builder digital marketing, whether starting fresh or being years into trying various tactics, we can create a customized strategy that we can implement to give you max results. On top of some of the strategies we mentioned above, we also have the ability to provide:

  • Content optimization
  • Blog post writing
  • Google Ads management
  • Paid social media
  • Local citation creation
  • Local link building
  • Google Business Profile management
  • Internal linking
  • Social media marketing

Proven Results with SEO for Home Builders

In 2018, we worked with the Columbus-area company M/I Homes after they redesigned their website. They were looking to increase website traffic and online leads, and with our home builder digital marketing help, we were able to show concrete results.

We accomplished this through tactics such as:

  • Keyword research and analysis
  • Content writing and website updates
  • Google Business Profile optimization
  • Google Search Console review

Compared to the previous year for the company we were able to increase:

  • Overall traffic by 48%
  • Organic traffic by 12%
  • New users by 58%

Assess Your Current Marketing Approach with These Questions

When researching your options for SEO for home builders, asking yourself these three questions is a great place to start in the process:

  1. When was the last time I evaluated my website? Google and other search engines are always changing their algorithms, which means that if you have not done proper website maintenance, your site could be behind the curve.
  2. Do I have marketing in place for all my locations? If your business caters to more than one area, it is crucial that you have landing pages and local listings online to help customers find you.
  3. Am I actively managing my paid campaign?
    For companies that are running ads on Google, Bing, Facebook, or the like, it takes more than just checking your budget every so often to run an effective campaign.
  4. Do I have goal tracking in place? If you already have Google Analytics added to your website, you should have proper goal tracking set up that allows you to track form submissions, phone calls, and other lead tracking metrics.
  5. When was my website built?
    You may not realize it, but if you have an older website, limitations of older interfaces, or the appearance of an outdated design, could be what is holding you back from obtaining leads.

10 Tips for Marketing Success for New Home Builders

Update your site with completed projects

Create a page that acts as a case studies section that shows what work you have completed as well as metrics that users would find useful such as how long it took, materials used, and anything else of interest.

Use social media to engage with followers

Alongside posting projects that you are currently working on and have completed, you can also utilize the platforms to ask customers their thoughts on different home styles, landscaping, and more.

Claim Google Business Profiles listings for all locations

Customers are going to want a local business they can trust, and if you have more than one location for your business, you want to make sure you have a prominent presence in all your cities. Claim your GBP listing to optimize it thoroughly for search.

Have location pages on your website

On top of the GBP listings, you will want to make sure that you vocalize the different areas you are located in, or serve, on your website. Writing localized landing pages that include profitable keywords will do just the trick.

Use your blog to answer common questions

One of the best things about a blog is that it can be used for SEO, but also so much more – it really can be whatever you want it to be! And one of the best ways you can get more backlinks and more traffic to your site is to write articles that answer commonly searched questions like “how long does it take to build a new home” and other similar queries.

Ensure your local citation profiles are complete

Are you present on websites such as Yelp, AngiesList, and more? Be sure you have completed those profiles with key information listed that customers would likely want to see, such as pricing, availability, reviews, and more.

Make conversions easy with accessible forms

Whether you decide to place a form on every page, link to your main contact form, or implement a chatbot across your site, getting people to your site is one thing, but making it easy for them to reach out to you is another. Make sure you incorporate worthwhile forms as part of best practices.

Analyze your local and national competitors

Creeping on what your competition is doing has always been a great way to get a better assessment of what areas you can improve on internally. Checking their backlinks, seeing what keywords they are bidding on for PPC, and noting how they structure their website are just some of the ways to gain vital information to help you improve and get a leg up.

Take advantage of remarketing with Facebook

Did you know that after placing a simple piece of code on your website, Facebook can use that to show your ads to users who have visited your site before? And in these ads, you can include special language that can encourage them to choose your company for their new home.

Use video to take your visuals to the next level

A picture can say a thousand words, but videos can do even more than that. And in the digital age we live in, users love to see as much detail as possible when on the web. From tours to product highlights to different stages of your building process, the opportunities are endless for what you can focus on.

Get to Know Our Home Builder Digital Marketing Experts

Our team at Sixth City Marketing has a collective 25+ years of experience spearheading SEO campaigns across a wide range of industries from construction to contracting and so much more. Our in-house staff has the ability to work together to craft the perfect solution for your marketing goals.

With our talented writers, designers, and everyone in-between, we ensure that by choosing our agency, the quality of work produced is unmatched. Not to mention, we can also offer your company paid marketing, website design, and a variety of other online marketing services.

And while we are headquartered in Cleveland, we also have offices in Indianapolis, Columbus, and Pittsburgh and would be glad to help you no matter where you are located.

“I briefly worked for Sixth City Marketing a few years ago and had an incredibly positive experience. Not only does John, the founder and owner, care about his clients, but he goes above and beyond to make sure his employees are well-trained, knowledgeable, and happy, as well. When the employees are glad to work for their boss, excellent customer service is a direct result, and this is especially evident at Sixth City Marketing.” – Carolyn Devor, Sherwin-Williams

Work with Our Team for Home Builder SEO and Marketing

If you are interested in learning more about what SEO for new home builders can do for your business, request a free website evaluation today using the form above.

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